PUBLICATION

THOI BAO KINH TE  SAI GON

DIA OC

SAIGON TIMES WEEKLY

CHAO

SAIGON TIMES DAILY

THOI BAO VI TINH SAI GON

Format

Magazine

Magazine

Magazine

Magazine

Newspaper

Magazine

Language

Vietnamese

Vietnamese

English

English

English

Vietnamese

Trim Size

20 cm W x 28 cm H

20 cm W x 28 cm H

20cm W x 28cm H

20cm W x 28cm H

34 cm W x 57 cm H

26 cm W x 30cm H

Advertisement size (full page)

17.5 cm W x 25 cm H

17.5 cm W x 25 cm H

17.5 cmW x 25 cm H

17.5 cmW x 25 cm H

31 cm Wx 54 cm H

23 cm W x 27 cm H

Number of pages

56

20 - 32

44 - 52

24-28

8 (up to 16 )

32

Cover price (VND)

8,000

Complimentary copy

5,000

Complimentary copy

3,000

10,000

Circulation

70,000 copies

85,000 copies

30,000 copies

40,000 copies

20,000 copies

30,000 copies

Readership

x  4.7 = 329,000

x  4.7 = 399,500

x  4.5 = 135,000

180,000

x  4 = 80,000

Frequency

Weekly (Thursdays)

Thursdays, on the 2^nd & 4^th weeks of the month

Weekly (Thursdays)

Weekly (Saturdays)

Daily (Monday to Friday)

On the 10 ^th   &  25^th

of every month

Editorial statement

Information on economy, trade, investment, finance & banking, stock market, human resources, business management, world economy, business and business people, agriculture, services, tourism, life-style...

Information on real estate, construction projects, architecture and interior decoration, construction materials…

Information on investment, trade, industry, finance & marketing, services, tourism, culture, life-style…

Travelers’ Tips, Food of the month, Discovering Vietnam,  Discovering HCMC, What’s On this month….

Updated news and events on trade,  investment, import-export, finance and banking, stock market, world news, leisure, travel, sports, services, Student Bridge…

The Voice of IT management

Reader’s profile:

Government  officials

CEO

Managers

Researchers

Travellers

Students & others

                  10%

                  30%

                  40%

                  15%

                  -

                  5%

                  10%

                  30%

                  40%

                  15%

                  -

                  5%

10%

30%

20%

10%

20%

10%

-

20%

-

-

70%

10%

10%

40%

20%

  5%

20%

  5%

Distribution coverage

Nationwide &  overseas

   Nationwide & overseas

  Nationwide & overseas

Nationwide & overseas

Nationwide & overseas

Nationwide

Distribution breakdown

North Vietnam

South Vietnam

Hochiminh city

Overseas

20%

30%

45%

  5%

20%

30%

45%

  5%

15%

30%

50%

  5%

10%

20%

40%

30%

20%

15%

60%

  5%

12%

  5%

80%

  3%

Screen (dpi)

B/W: 100 - 120 

C: 150 – 170

C: 150  -  170

B/W: 100 - 120

C: 150 - 170

C: 150 - 170

B/W: 100 -  120     

C: 100 - 120

C: 150 - 170

Print quality

Very good

Very good

Very good

Very good

Very good

Very good